Jimbo’s River Cruise

Jimbo’s River Cruise was a passion-project gift created to celebrate Mr. Jim Leary, a longtime Continuum team member with a love for cycling and community. Inspired by his bike rides along the Platte River, we envisioned a whimsical river “cruise” powered by a custom bike designed to take seniors on relaxing rides by the water. As a gift, I designed the full visual identity—including the logo, branding, and website. Bringing the heart of Jim’s idea to life through thoughtful, playful design that reflects connection, nostalgia, and joy.